Dating can feel like a competitive sport where women are always on defense. Our ‘New Rules of the Game’ campaign shows how Bumble’s safety features help users avoid foul play when playing the field.
We created a series of spots and social videos for the campaign. I was the captain of the team (which has never been the case in any sport) as the CD and AD.
Most importantly, the work led to Bumble rising to the #1 most trusted app amongst its competitors.
The Results:
2.4B+ earned media impressions
114M+ paid media impressions
61M+ video completes
371K+ organic social media impressions
Brand Perception
+2ppt lift in consideration
+3ppt lift in trust
+4% increase in the perception of Bumble being committed to user safety