Every retailer has a gift guide, but only Macy’s has one that’s you know, a person. The Macy’s Gift Guide (played by Alison Brie) is here to curate everything you need for the gifting holidays.
Our Gift Guide character became the grand marshal of the Macys’s Thanksgiving Day Parade, cutting the ribbon to begin the iconic festivities. We created a live video to launch the segment.
I worked with an incredible team to develop a uniquely Macy’s holiday gift world. The magical red star space was built straight from my image comp dreams, and we custom designed the Gift Guide’s costume to develop the uniquely gifted character.
‘The Gift Guide’ was created for Holiday 2024 and has returned for Mother’s Day, Father’s Day, and Holiday 2025. Which I think means I helped invent a bonafide spokesperson!