Every retailer has a gift guide, but only Macy’s has one that’s you know, a person.
We introduced The Macy's Gift Guide, a warm, relatable character who embodies what Macy's does best, bringing ease, expertise, and excitement back to holiday shopping.
Our Gift Guide character became the grand marshal of the Macys’s Thanksgiving Day Parade, cutting the ribbon to begin the iconic festivities. We created a live video to launch the segment. This one made my fam proud.
I worked with an incredible team to develop a uniquely Macy’s holiday gift world. The magical red star space was built straight from my image comp dreams, and we custom designed the Gift Guide’s costume to develop the uniquely gifted character.
